meet Ardra
Welcome to Ardra, where the love for jewellery transforms into an enchanting collection that celebrates individuality and heritage. Born out of the creative passion of Reha Singh, Ardra is a pure 92.5 silver jewellery brand that marries tradition with contemporary elegance.
Named after the sixth nakshatra ruled by Lord Shiva, Ardra embodies destruction and transformation—a phoenix rising. The brand is a fusion of Reha's love for Devanagari and cosmic alignment, culminating in timeless pieces that inspire self-expression.
It goes beyond being a jewellery brand; it's an exploration of culture, a celebration of individuality, and a journey through personal narratives. With a commitment to ethical practices and empowering artisans, Ardra invites you to revel in joy, confidence, and connection with each piece.
meet Reha
Meet Reha Singh, the visionary behind Ardra. A Delhi girl with a flair for jewellery that transcends boundaries, Reha's journey is as vibrant as the pieces she creates.
Raised in an army family, her fascination with dazzling adornments began in childhood, influenced by her mother's eclectic collection sourced from various corners of India. Reha effortlessly blended ethnic ornaments with western attires, turning heads and sparking conversations. It was this innate ability to balance tradition and modernity that inspired her friends and family to encourage her to embark on a unique journey.
Despite studying Electronic & Communication Engineering and working in PR, she knew her true calling lay in the world of jewellery. In 2022, she founded Ardra with a mission to bridge the gap between traditional craftsmanship and a global community. And now, we invite you to discover Ardra, a haven for unique, high-quality 92.5 Silver jewellery that’ll change your styling game forever!